Woman of the Week: Phoebes Garland


Who: Fashion agent and icon , business entrepreneur, charity ambassador, wife , mother and go getter!

Why we love her: For her hardworking and generous attitude and determination to make the most out of life.

Follow: Instagram @phoebes_Garland @garland_garlandfashion,  @fashioninitiative

Facebook: /garland_garlandfashion, /fashioninitiativeonline


Owner of Garland & Garland Fashion & Fashion Initiative

Ambassador for shakeitup.org.au

Advisory Board for Fashion Design Studio

Mentor to Designers with industry body Australian Fashion Chamber

Features Writer for Exposed Online (Fashion Exposed )

Current businesses/ projects/ jobs:

Running Garland & Garland Fashion with my husband Rob which has taken on a major growth recently, with a host of new brands we have just taken on which is very exciting.  We have also set up a consulting arm to our business, which is being well received. I am also in the process of setting up an online store, writing fashion articles on the business of fashion, selling SS16 ranges and trying to spend time with my daughter as well.

5 favourite things:  

Being at home when it’s raining and having a sparkling house and watching great movies or TV shows on Netflix .

New York

Spending quality time with my family

Catching up with friends who make you laugh

My family


1: What is your biggest challenge and greatest achievement to date?

One of the biggest challenges I find is taking time out and not working. I am total workaholic and I am juggling a lot of work as our business is going through a major growth period with lots of new initiatives.  I don’t handle stress that well at times and probably because I don’t take enough time out. Even on holidays I find myself working either checking out new retail markets, departments stores, trends and overseas markets.

2:Who influences and inspires you daily?

Single parents, I don’t know how they honestly raise children on their own and balance work. I am lucky to have a husband who is very hands on with our daughter and who is quite domestic.

3: What do you think is vital to any relationship?

Respect, love loyalty and supporting each other through thick and thin. Doesn’t necessarily mean you always agree with each other, but my husband is not afraid to defend me in any situation and is fiercely loyal to me.  It’s one of the things I love about him because he puts up with a lot from me.

4: How do you balance a high demanding career and your family?

I don’t think I do a very good job to be honest. I am guilty of spending too much time working and my daughter is incredibly understanding and selfless.I do find I work better at night, it’s quiet there is no distractions and some of my best work has been done with my MacBook Air in bed at 1pm.

5: What do you think is the biggest challenge in a marriage?

I think you could take each other for granted after a while, but when my husband was diagnosed with Parkinson’s Disease, it suddenly made me realise to appreciate every moment. I am also aware of the big age gap between us so we have a limited time together.

6: You work in the fashion industry, do you think women are losing sight of what real beauty is?

I don’t involve myself with people who are shallow or who are superficial in any way in the fashion industry. The people I know in the fashion industry can appreciate all elements of it, whether its how many units you can sell of something that is not particularly high fashion, to being at a luxury brand at an atelier going through the collections.

7:  What do you think makes a woman beautiful? Kindness, compassion and I love women who support other women. I am not into competitive women that see other women as a threat or competition. It speaks volumes of their insecurities.

8: What advice would you give to women wanting to work or go into business with their husbands/ partners?

Make sure you each bring something unique to the table and ensure at least one person has a strong background in the industry you both will work in. One needs to have strong experience in the industry to bring credibility while the other partner could bring great new other skills to complement the business.

9: What do you think women need more of in life?

To be kind to themselves and not feel like they have to do everything

10: The key to a successful and healthy relationship is….

Being kind, considerate, loving each other and being there for each other in good times and in bad.

Originally posted 2016-03-30 14:47:06.

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